Content Strategy is easy

Reading time: 2 mins

Why are we still banging on about Content Strategy? Is it really that hard? A strategy shouldn’t be that tricky to formulate, especially as it’s concerning an area of expertise for many us, after all it’s only content, right? It’s not like it’s something new that none of us know anything about? So why is…

On pedantry

Reading time: 2 mins

I start this blog post with an admission and an apology. Admission: I am a manager, I don’t spend a lot (any) of my time writing technical content these days. Apology: One of my weakest areas is in the intricacies and ‘correctness’ of grammar. * That said, there is one thing that continues to frustrate…

TCUK11

Reading time: 3 mins

I went to a conference and it was good! As ever the Technical Communications Conference sparked thought, debate and no little amount of revelation. The sessions I managed to attend were all well presented, well considered and well received, and the chats over lunch, dinner and at the bar prove to me that I’m in…

Putting Your Money Where Your Mouth Is: Closing the Loop in Content Strategy

Reading time: 5 mins

A guest post by Noz Urbina, Mekon Senior Consultant and Congility 2011* Conference Chairperson * Keep reading for discounted and even free entry opportunity. The Hole in Holistic There’s an industry buzz about Content Strategy. But, in it, there’s a tendency to define Content Strategy as near synonymous with internet marketing strategy, or worse, clever…

The slow road to content strategy

Reading time: 2 mins

I’m always wary of buzzwords and industry fads, and will always take, primarily, a business focused view on any new theory (or strategy) that I hear about until I fully understand its real life application. Such is the case with Content Strategy. It’s something I’ve talked about on here before (under the guise of Information…