A guest post by Noz Urbina, Mekon Senior Consultant and Congility 2011* Conference Chairperson
* Keep reading for discounted and even free entry opportunity.
The Hole in Holistic
There’s an industry buzz about Content Strategy. But, in it, there’s a tendency to define Content Strategy as near synonymous with internet marketing strategy, or worse, clever web copy writing.
There’s regularly an assumption that we’re talking about B2C mass-market writing where we’re trying to drive web conversions, ‘excite’ customers, and drive click-throughs.
Although web marketing projects need content strategy, I don’t think that adequately defines the discipline. All dentists are doctors, but not all doctors are dentists.
Content Strategy is in its adolescence, and the discipline is asking: Who are we? Why are we?