Putting Your Money Where Your Mouth Is: Closing the Loop in Content Strategy

Reading time: 5 mins

A guest post by Noz Urbina, Mekon Senior Consultant and Congility 2011* Conference Chairperson * Keep reading for discounted and even free entry opportunity. The Hole in Holistic There’s an industry buzz about Content Strategy. But, in it, there’s a tendency to define Content Strategy as near synonymous with internet marketing strategy, or worse, clever…