The slow road to content strategy

Reading time: 2 mins

I’m always wary of buzzwords and industry fads, and will always take, primarily, a business focused view on any new theory (or strategy) that I hear about until I fully understand its real life application. Such is the case with Content Strategy. It’s something I’ve talked about on here before (under the guise of Information…

Content Audits

Reading time: 3 mins

The basic premise behind auditing your content is to better understand both the structure and the content itself. Conceptually the idea seems simple enough, but in reality performing a content audit can be fairly boring. However, whether you are conducting the audit as part of a single source conversion project, or if you have recently…