Tag ROI

Content Strategy is easy

  • October 26, 2012

Reading time: 2 mins Why are we still banging on about Content Strategy? Is it really that hard? A strategy shouldn’t be that tricky to formulate, especially as it’s concerning an area of expertise for many us, after all it’s only content, right? It’s not like it’s something new that none of us know anything about? So why is […]

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To Wiki or not to Wiki

  • May 28, 2009

Reading time: 2 mins The other day one of our genius developers (I think his official ranking is Jedi Knight) asked me why we don’t provide the product documentation on a Wiki. I answered him stating that it was because I wasn’t allowed. That’s not strictly true. My answer should have been that, quite simply, I’ve failed to provide […]

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