Content Strategy is easy

Reading time: 2 mins

Why are we still banging on about Content Strategy? Is it really that hard? A strategy shouldn’t be that tricky to formulate, especially as it’s concerning an area of expertise for many us, after all it’s only content, right? It’s not like it’s something new that none of us know anything about? So why is…

To Wiki or not to Wiki

Reading time: 2 mins

The other day one of our genius developers (I think his official ranking is Jedi Knight) asked me why we don’t provide the product documentation on a Wiki. I answered him stating that it was because I wasn’t allowed. That’s not strictly true. My answer should have been that, quite simply, I’ve failed to provide…