The slow road to content strategy

Reading time: 2 mins

I’m always wary of buzzwords and industry fads, and will always take, primarily, a business focused view on any new theory (or strategy) that I hear about until I fully understand its real life application. Such is the case with Content Strategy. It’s something I’ve talked about on here before (under the guise of Information…

What do you not do?

Reading time: 2 mins

When was the last time you looked at the things you don’t do? The reason I ask is that this very question is occupying my mind at the moment as I try to pull together both a content audit of what we have and a plan to create the things we don’t have. Which isn’t…

Information Strategy Pyramid

Reading time: 3 mins

The infinite monkey theorem states that a monkey hitting keys at random on a typewriter keyboard for an infinite amount of time will almost surely type a given text, such as the complete works of William Shakespeare. As such, it stands to reason that two monkeys would be able to produce the same volume of…

On taking notes

Reading time: 2 mins

I have been remiss at writing new content for this blog, and whilst this topic isn’t one that I said I’d post about (those posts are coming, I promise), it’s something I was discussing yesterday and so is at the forefront of my mind. Like many people I still use pen and paper when taking…

What next?

Reading time: < 1 min

Last night, around 3am, I woke up. I lay there in bed wondering why I’d woken up and as my mind started to churn I realised I was very very awake. In flooded four things I’ve been thinking about for some time, all of which are related but I couldn’t quite make the connection. Last…