Blogosphere*

Reading time: 3 mins

Are there three blogospheres? asks John at Syntagma. He proposes the notion that blogging/bloggers can be categorised in three groups:

  • Primary – ” “Blogging” as a topic of discussion means nothing to them”
  • Secondary – contains the purely-for-business blogs
  • Tertiary – which comprises all those folk who talk endlessly about “the blogosphere”… serious bloggers, info-providers, probloggers, A, B, and C-listers

He proposes that the Tertiary group is the one that will push onwards, leading the way and which will produce “a few giants” over time, with motivation being the dividing factor.

I disagree, slightly, and think this model needs some clarification and additional rules. For a start it needs to explicitly state that the Tertiary group also consists of bloggers who are trying to make money from blogging, to that end it’s not always the case that they are “those folk who talk endlessly” about the state of blogging, more often than not they are the specialist blogs (Gizmodo for example) and rarely pitch in to discussions about the general state of blogging. However they’ll still be pushing ahead as they rely on audience numbers to pull in money.

Naturally, as with any model, there are exceptions to the rule and some bloggers will break out of their “group” and transcend everyone else, perhaps there needs to be a “Stratum” level group in which to place, for example, Dooce. Whether you like reading about her trials and tribulations as a mother, the mainstream media are very aware of her blog, she’s an A-list blogger with no monetary or advancement aspirations.

Anyway, to the crux of my disagreement, or perhaps discontent would be better. This model perpetuates the “them and us” situation we already have and I don’t see how it can, in the long term, benefit the blogging community. By declaring what is essentially a class system such as this, you immediately discount many blogs purely because their motivation isn’t to earn money, be recognised, or gain fame for themselves. There are many smart people who view blogging as a hobby – and would fall into the Primary group in this model – but offer insightful, thought provoking and useful posts. One example, and this is the first one that pops into my head (and I’m aware that I may be perpetuating my own little clique here), would be Adrian’s How to share iTunes over the Internet post which is a perfect example of a “Primary” group blog which, with one post, is now referenced in forums and sites.

Granted this will still be possible in this model but the I think there is has to be some awareness of the Tertiary group becoming very circular. Mind you, that would actually change anything that isn’t present with the A-list blogs at the moment, and is certainly not the fault of the model. However as it’s the “Tertiary” blogs that are discussing this at the moment, and by the model’s own definition they’ll be the only ones doing it, then perhaps John isn’t far off the mark when he states that “the Tertiary blogosphere … will eventually choke itself off”.

To summarise: I think the basic premise of this model isn’t far off the mark, but does seem a little “exclusive” at the moment. I think that can be clarified through wording though. There is also the small matter of the blogs who readily want to be part of the Tertiary group accepting some responsibility and is currently being discussed on other blogs – the small matter of those Top 100 lists. Are the A-listers really doing the what’s best for blogging or themselves?? More on that tomorrow.

* yes I KNOW what I said about that word, I still don’t like it, I’ve slapped myself already