Reading time: 5 mins A guest post by Noz Urbina, Mekon Senior Consultant and Congility 2011* Conference Chairperson * Keep reading for discounted and even free entry opportunity. The Hole in Holistic There’s an industry buzz about Content Strategy. But, in it, there’s a tendency to define Content Strategy as near synonymous with internet marketing strategy, or worse, clever…
Reading time: 3 mins I’ve written about social media before, and given presentations on Blogging and the wider use of social media as part of our professional toolbox. But that was mostly with a view to how these new technologies could be used to provide a better service to our customers. So what does social media mean to me,…
Reading time: 2 mins I’m always wary of buzzwords and industry fads, and will always take, primarily, a business focused view on any new theory (or strategy) that I hear about until I fully understand its real life application. Such is the case with Content Strategy. It’s something I’ve talked about on here before (under the guise of Information…
Reading time: 2 mins Part way through April and the discussions and planning over the past few months look like they are, slowly, starting to come together. The plans are ambitious, not only are we restructuring our information offering to make things easier to find, we are also attempting to change the way we document our product. Moving us…
Reading time: 2 mins It’s official. I’m now the webmaster for the ISTC. Before I start talking about my plans and ideas for the ISTC website, I thought I’d give you all a bit of background as to why I’m reasonably well qualified to be taking this on. It all starts about 16 years ago… I joined a small…
Reading time: < 1 min Whilst compiling my column for the ISTC newsletter this month (I offer a round up of the ‘best’ blog posts from the past month, hugely subjective I know) I was worried I’d skewed the resulting list of blog posts somewhat. You see the team I’m part of are about to embark on a couple of…