Content Strategy is easy

Why are we still banging on about Content Strategy? Is it really that hard? A strategy shouldn’t be that tricky to formulate, especially as it’s concerning an area of expertise for many us, after all it’s only content, right? It’s not like it’s something new that none of us know anything about? So why is it so hard and why do we spend so much time talking about the whys and wherefores and, seemingly, so little time actually doing it? Content Strategy is an area of our profession I’ve taken an increasing interest in. As the value of information rises, making sure you have a sensible strategy that is concerned about getting the best content required, for the right person …

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On pedantry

I start this blog post with an admission and an apology. Admission: I am a manager, I don’t spend a lot (any) of my time writing technical content these days. Apology: One of my weakest areas is in the intricacies and ‘correctness’ of grammar. * That said, there is one thing that continues to frustrate me about the technical communications profession, the constant ‘deep dive’ into every single aspect of one sentence, one clause. Dear grammar pedants, please stop! Don’t get me wrong, I know that good written information is a keystone of our profession and I’m all for discussions to make sure things are being approached correctly and debated thoroughly, where appropriate. Please note the last two words of …

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TCUK11

I went to a conference and it was good! As ever the Technical Communications Conference sparked thought, debate and no little amount of revelation. The sessions I managed to attend were all well presented, well considered and well received, and the chats over lunch, dinner and at the bar prove to me that I’m in a profession full of driven, smart and engaged people. My impression of the attendees this year suggests there is a definite change in the attitude of the audience as well, a little more upbeat and vocal, all of which bodes well for Technical Communications in 2012. As ever, I took sporadic, and somewhat random notes, and I’m happy to share them with you all… YMMV …

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Putting Your Money Where Your Mouth Is: Closing the Loop in Content Strategy

A guest post by Noz Urbina, Mekon Senior Consultant and Congility 2011* Conference Chairperson * Keep reading for discounted and even free entry opportunity. The Hole in Holistic There’s an industry buzz about Content Strategy. But, in it, there’s a tendency to define Content Strategy as near synonymous with internet marketing strategy, or worse, clever web copy writing. There’s regularly an assumption that we’re talking about B2C mass-market writing where we’re trying to drive web conversions, ‘excite’ customers, and drive click-throughs. Although web marketing projects need content strategy, I don’t think that adequately defines the discipline. All dentists are doctors, but not all doctors are dentists. Content Strategy is in its adolescence, and the discipline is asking: Who are we? …

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The slow road to content strategy

I’m always wary of buzzwords and industry fads, and will always take, primarily, a business focused view on any new theory (or strategy) that I hear about until I fully understand its real life application. Such is the case with Content Strategy. It’s something I’ve talked about on here before (under the guise of Information Strategy) but whilst I’ve a good idea of how it could benefit our company, I’ve struggled to get buy-in. Whilst Content Strategy discussions go well, everyone thinks that a coherent and consistent set of content is a good thing, where we seem to struggle is getting commitment to getting the actual work done to bring things into line. The high level Content Audit I completed …

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