bookmark_borderBeing Social

I’ve written about social media before, and given presentations on Blogging and the wider use of social media as part of our professional toolbox. But that was mostly with a view to how these new technologies could be used to provide a better service to our customers.

So what does social media mean to me, as a professional?

Personally, away from Technical Communications, I’ve been involved and actively using various forms of social media for over a decade. It’s very much something I take for granted and expect to be able to communicate with people in a variety of ways. However, because I’ve been using this stuff for so long, I tend to fall prey to the curse of knowledge and forget that I’ve been through all of the decision points that many people are still approaching for the first time.

An example, which prompted this blog post, came via Twitter today when Marian Routledge asked “Social networking a valuable tool for keeping pace with developments in the world of tech comms or just another time filler?”.

My initial response was “‘another’? Social networking has been about in various forms for 10 years. If you aren’t using it, how else do you keep pace?” as, for me, use of social media is one of the most efficient ways of keeping up with all of the conversations and ideas that bloom and grow in these spaces. If I wasn’t on Twitter, if I didn’t read blogs, if I didn’t monitor RSS feeds from vendors and thought leaders, if I wasn’t on various mailing lists, then I’d have to rely on far more direct and expensive means of getting at that information.

Don’t get me wrong, social media is not a replacement for face-to-face communication, never will be, and so conferences and meetings are still required, but I’d argue that those activities are enhanced through attendee use of social media.

One thing which many people have suggested is that, as accessing information online is so easy, we in danger of filling our time with all this extra information. I’d suggest not, but I know there is a chance that you could, very quickly, become overwhelmed by the amount of data pouring your way.

However, i tend to think of all the RSS feeds I monitor, the people I follow on Twitter, and the numerous blog discussions that I participate in, as one big stream of information. I can dip in and out, safe in the knowledge that if something important passes by unseen, it’ll no doubt come floating past again when someone else mentions it.

Does that stream of information make me better at my job? I think it does. In a way it’s like an extended conference, that buzz, the sharing of common ideas, the conversations between sessions. Being involved in any aspect of social media is exactly that, an extended conversation. There are some key words in that last sentence, and this, if anything, is the take home advice from this blog post.

“Being involved” in social media is a lot different from letting it flow into your inbox and swamping you. If you are involved you will know what conversations you can ignore, and what trends/people you should be following. To be involved you need to remember that social media is, and always has been, a conversation. It’s a two way thing, and the more you contribute to that conversation, the more you’ll get out of it. Comment on blogs, reply to updates on Twitter, publish your own ideas and respond to those who show an interest and you’ll soon find yourself part of the community. It doesn’t have to take a lot of effort, at most it may take 15 minutes a day if you are diligent, but the more you get involved, the faster you’ll be able to process the information coming your way.

At this point I’ll stop waffling and point you towards the latest addition to the growing set of social media resources for Technical Communication professionals. It’s called Technical Writing World and is already shaping up to become a useful place to discuss ideas, share problems and get solutions to the everyday issues we all face.

If you are a technical communications professional, and have still to get involved with social media, then Technical Writing World is a great place to start. It’s small enough to be easily managed, and interactive enough that you’ll be able to converse with technical communicators from all over the globe.

Go on, sign up, say hi and get involved. I can’t wait to hear what you have to say.

bookmark_borderContent Aggregation

I have an admission. I’m lazy. I work hard to get around that basic character trait but it remains there in the background, nagging away at me. Professional pride stops it influencing my work (I manage a lean, mean to-do list to keep me on track), but when it comes to things on the periphery I happily admit I’ll look for an easy, hassle-free solution if I can find one.

This has lead to me develop some little working habits which help me keep on top of the mass of information which I divert my way, largely through RSS feeds. I monitor many different feeds as I like to keep up with latest developments and discussions about our profession, it also makes it easier for me to write my monthly column – Blog News – for the ISTC Newsletter.

The workflow includes monitoring RSS feeds in Google Reader, and a web application called Instapaper which, with one click, bookmarks posts I want to read later. I then have another web application called Twitter Feed which monitors the RSS feed from Instapaper, and sends the links to my Twitter account as “retweets”. One click, gives me collation and sharing of articles and posts. Quite powerful.

Of course, at some point, there needs to be time to digest all this information and when it comes to that there have been a few interesting ideas appearing recently. These services will aggregate content by monitoring various places, and displaying the articles (links) they find in a more readable format.

In a way, Instapaper will do this, allowing you to read the text of an article without having to visit the website (a bit like Google Reader), but other services are starting to offer more graphical views, such as that provided by Paper.li.

The idea behind Paper.li is to create a ‘newspaper’ built from focussed articles. You tell it where to look for links and it does some nifty processing. Here’s one based on my Twitter account. It’s a bit basic at the moment, but has a lot of potential. I can see me using a few of these as ‘starting pages’, fire them up, get some coffee and spend a few minutes looking at intelligently collated content.

bookmark_borderHow rude

There is one thing I haven’t done here for quite a while. It’s rather remiss of me so please accept my apologies.

Quite simply, I wanted to say thank you. To you. Yes YOU.

Thank you for visiting this blog, and more importantly, thank you for coming back and visiting again. A lot of the ideas I talk about here are made better by your comments, and I continue to find blogging to be a useful way to work through some of the thoughts and random ponderings that float around in my head.

I tend, like many, to do most of my blog reading through RSS and I know that making the effort to comment on a blog is something that not everyone will do, and which some blogs can struggle with. It continues to amaze and delight me that anyone reads this blog, let alone takes the time to share their own hard-earned thoughts.

So, sincerely, thank you.

bookmark_borderTwitter is useful

At the Technical Communications conference last year, I had a couple of discussions with people about Twitter. I was mostly trying to convince them of why I found it valuable, they were mostly of the opinion it was noise about what people had for lunch.

I’ve recently been reminded of the value Twitter can have, and again it’s thanks to a conference, specifically a conference I DIDN’T attend.

Like most people, budgets are limited when it comes to training and conferences, so there are limits to those I and the rest of my team can attend. The value gained from attending conferences is something we’ve proven in the past, but it doesn’t quite stretch to flying across the pond to conferences like WritersUA (yet).

Previously that would mean relying on, perhaps, someone writing up their thoughts and posting them to a mailing list, maybe the conference website would have some useful information, or maybe you’d happen to know someone who had attended and they’d share their findings with you.

Blogs came along and changed that, making it much easier for anyone to post their thoughts and for anyone to read them.

But the real value is starting to be realised through Twitter. The “back-channel” chatter is becoming a key part of technical conferences, allowing attendees to share their views in real-time (or very shortly after the fact) and those instant discussions and sharing of ideas gives a good indication of the mood of the attendees of the conference at the time. These can then be complimented by extended ‘thought-pieces’ on blogs and suchlike, whilst retaining a bit of the buzz of the conference in real-time.

There are downsides to this (a recent conference displayed the Twitter hashtag feed behind the presenter which was a bad idea) but they aren’t the fault of Twitter.

Beyond conferences, Twitter continues to be useful to me, largely through people sharing links to useful websites, resources and articles*, as well as the more direct interactions, Q&A style.

It’s a brave new world, this social media lark but it really is making a difference. Why not join in?

* I use a service called ReadTwit which monitors my Twitter account for any posted links, I can monitor this service via RSS so I never miss a link (warning, if you follow hundreds of people, you will be overwhelmed by the number of links!)

bookmark_borderBeing offline

Things I didn’t do yesterday.

1. Check my email.
2. Check Twitter.
3. Check RSS feeds for updates.
4. Look at any websites, whatsoever.

And, you know what, nothing broke, the world is still spinning. Just a wee note to you all, sitting there reading this (yes, all 6 of you), now and again trying just turning everything off.