Inspired by John Zeratsky although I seem to have headed off with my own train of thought.
Part 1 of 2
INFORMATION DESIGN – Sounds ominous, right? But it’s not. In fact it’s so everyday you probably don’t realise it’s affecting you every single minute of every single day.
First things first though. What is “information design”?
One of the best explanations I’ve come across is by Nathan Shedroff who states:
The processes involved in solving problems, responding to audiences, and communicating to others are similar enough [across differing communication tools] to consider them identical …
These issues apply across all types of media and experiences, because they directly address the phenomena of information overload, information anxiety, media literacy, media immersion, and technological overload — all which need better solutions. The intersection of these issues can be addressed by the process of Information Interaction Design.
Sounds simple enough, to me. He goes on to say that:
“In other circles, it is called simply Information Design, Information Architecture, or Interaction Design, Instructional Design, or just plain Common Sense.”
From this we can make the simple statement that the core aim of Information Design is to make information as effective as possible. So in order to understand Information Design, we need to understand the types of information with which it is concerned.