Tag: <span>HATES</span>

It’s always the little things that you’ve never seen before that make you sit up and think “hey, that’s smart”. In my case a simple photo, used to provide context, was enough to trigger this, and it’s so simple an idea that I’m surprised that something similar isn’t in wider use. Read on, MacDuff, to find out what the chuff I’m blithering on about this time…

As alluded to a few days ago, I’m currently hunting for THE laptop bag, one that will set me apart from the standard “black briefcase style” masses and move me into the same arena as all those elite, übercool kids, you know, the ones who are probably toting MacBooks. I spent a couple of hours browsing various stores in an effort to find something that suited but soon stumbled across a consistent problem.

Having thought more about what I really need from a bag, I now know that I want something that will hold a laptop, accessories, my usual accumulation of guff and occasionally my camera, all whilst remaining small and reasonably compact. Add in my mantra – Nothing is any good if other people like it – and it gets tricky. My mantra allows me first refusal on many items without any real grounds for rejection, other than pursing my lips and scrunching up my forehead in concentration, then muttering “yeah… but… nah.. I just don’t like it… because… well it’s hard to put my finger on… it’s just NOT RIGHT”.

You can see why my wife HATES shopping with me, and why I do most of my research online.

In saying that, I suspect that she thinks I ‘over-research’ such things as, when a mutual friend of ours recently asked for my advice as to which digital camera she should buy, her opening line was: “you know how you research everything to death… well..”. Alas there was no witty comeback from me. It is true.

When searching for personal accessories, or clothes for that matter, I have three basic criteria. Two of which will negate the other, but the third can never ever be fudged.

  • Price – I work to a budget. That budget depends on various factors, including the type of item I’m looking to purchase, and can sometimes be negated by…
  • Design – I’m very fussy in most things, particularly when it comes to design. If I REALLY like something, I’ll break my budget and buy because I like the design. However, above a certain threshold, design is negated by price.
  • Practicality – This isn’t the be all and end all but depending on the item has relative importance. For example, if I’m buying a shirt, it has to be long-sleeved. Price and design don’t matter in that respect. Similarly if I’m buying a car, if it doesn’t have the features I want, price and design don’t have a look in (honest!).

Nothing earth-shattering there then, I’m sure most of you conduct your shopping in a similar manner. Of course, buying things online adds a level of complexity, particularly when choosing the design – will it really look like it does in the photos? – and the judging the practicality – it says it has four tabs, but are they all the same size? – and as every online store does things differently, well that’s when it gets really interesting… or confusing… or both.

Work