Cherryleaf Survey

Reading time: 2 mins

Cherryleaf will soon be publishing the results of their recent survey of Documentation Managers* and, having skimmed through a preview, the main thing that leaps out at me is that the field of Technical Communications in the UK remains as diverse as ever in many respects, yet completely the same in others, and none of that is a huge surprise.

Whilst we all may use different tools and approaches to our work, we all feel under the same constraints of time and resource. However the results do throw up a couple of issues and, as one of the participants of the survey, I thought I’d expand a little on one of those.

The survey hints at two issues:

  1. “The documentation teams generally continue to use authoring tools exclusive to the team … Content from 3rd parties, in most cases, needed to be … imported into the authoring system.”
  2. There was little evidence of any moves toward a company-wide approach to sharing and managing intellectual content.

I don’t think the first is a contentious statement but what interests me is the phrasing. The implication is that technical writing teams are seen as (or see themselves as?) content consumers, areas of the company into which content is lost to proprietary tooling. Obviously we publish a lot of content but perhaps we are a little too guarded of the information we collate?

I’ve never had an issue sharing information, regardless of state, as long as the appropriate caveats are in place. Information is meant to be shared, so the more of it we do, the better. In my opinion.

More interesting is the second point around the lack of evidence of company-wide information management. This is something I’ve been working on with key members of other areas of our company, and from previous experience it’s usually the technical writing team that takes a lead here as we gain the most benefit from having a good information management solution in place.

That may boil down to a document management system (from ad-hoc to access controlled repositories), or even a content management system, but ultimately the benefits are applicable across entire organisations. I’m lucky in that there are a couple of people who see the benefits and so it’s much easier to drive adoption and cooperation across the organisation, but even if that weren’t the case, and in the current climate, it may be something you should look into and start to drive forward yourself.

The survey results are, like any survey, a thin sample of our profession in the UK, but it’s great to have that information available. I’ve already spotted a few things that I can use in discussions within my own company, and there are plenty of common themes and ideas that can be carried forward to help improve our team.

So, well done Cherryleaf, I’m sure it wasn’t an easy process but I certainly think it was well worthwhile.

* A coverall title that encompasses anyone responsible for a team of technical writers.

MacBook Screen issues

Reading time: < 1 min

There is a dot on my screen. It’s not a small dot, it’s not a distinct dot so I guess it’s more of a blurry circle.

But it’s there, in the middle of the screen, glowing at me. It’s slightly worrying. It’s most noticeable when I dim the screen all the way down. On the MacBook you can use the F1 and F2 keys to decrease and increase the brightness. What the following photo tries to show is the screen set to minimum brightness (the next step down is completely dark/off).

MacBook Screen

Ignore all the reflections and screen dazzle, that weird glowing circle in the middle looks almost exactly like that (I’ve adjusted the pic very slightly to make it more obvious).

The most annoying thing is that it doesn’t always appear. It comes and goes on a random basis. I’ve tried it with and without the power cable in, with and without various applications open, I’ve restarted several times, yet still it comes back.

Any suggestions?? Anyone?

Jumping Twitter?

Reading time: 2 mins

I’ve been Twittering for almost two years now and after being an early adopter who quickly turned naysayer, it’s now proving to be useful in a myriad of subtle and different ways.

It alerts me to breaking news (I heard of the Hudson River crash before anything featured on the BBC News website), provides movie, music and book recommendations, links to interesting websites and topics, and keeps me amused with that little touch of voyeuristic pleasure that is akin to sneak a peek into a living room window as you walk past.

I think it’s safe to say that, as Stephen Fry said last night, I get it.

I can’t recall the exact quote, nor who said it, but the true value of Twitter is only now being uncovered. The instant nature of the technology, the ease of use and forced brevity lend themselves to several different uses. Corporations are now looking at how they could use it internally, the marketers are trying to figure out how to leverage it, and everyone and their dog seems to be jumping on board.

Which brings me to the second quote that is now applicable to Twitter. It has, most definitely, jumped the shark (in the newer sense of the phrase). Anyone who has a Twitter account can probably sympathise here, with each day bringing a new ‘Follow’ request from a complete stranger (at best) to some company or other (at worst).

There has also, recently, been a spate of celebrities signing up. The good news is that they seem to ‘get it’ as well. The aforementioned Mr. Fry and Jonathan Ross both have Twitter accounts, personal accounts that is, not something created to help ‘market’ them. In the case of Jonathan Ross it’s been especially interesting to read his very personal thoughts as he returns to the TV screen. Time will tell how that will change of course.

Despite having hinted at it recently I’m not ditching Twitter, far from it. I will be locking things down a little more, and it’s likely I’ll start blocking people I don’t know, and thankfully whilst the Twitter website itself remains low in functionality, there are several Twitter clients out there which can help filter and manage what is, by nature, a high volume way of communicating.

I’m not entirely sure what the rising popularity of Twitter will bring but I am looking forward to finding out.

Once more he descends

Reading time: 2 mins

“Inspire me!” he howls. The frustration echoing loud through the room.

“Step away” came the voice, the gentle caress of a whisper, fading almost before it had begun. That cold sheen of silk pulled across skin, comforting yet alien, the voice soothes him once again. Closing his eyes as the colours flow, emotions swirl vivid in technicolour, washing from blue to red, anger to love.

But he will not. He remains there, resolute in his determination. This has worked before and will work again. He will see this through, it’s all he knows, all he can do. The world washes white, then colour floods his view once more.

He is drawn through purple and green, closer still, knowing what he seeks is a fragment beyond his grasp, that translucent clarity will reveal itself in moments. Consumed, it’s all he can consider, totally, willingly focussed. The room slips away from him as he graps and grapples towards his sanity and the tortured salvation he seeks.

Behind his eyes, colours swirl and merge in the raging torrents and deep pools of his mind. Emotions cascade, tumbling through thoughts, eclipsing everything whilst he searches for the light, the release, the answer.

Suddenly, peace. A quiet resonate. He has arrived.

Blinking against the sudden, dazzling light he opens his eyes to a room that dazzles and glows. Quietly the voice rewards him, praises him, comforts him. He smiles, knowing the worst is over for now. One day he will heed the voice, one day he follow and learn more, one day he will step away and be inspired in other ways, he will accept what he didn’t know as true, he will succumb and no longer suffer his way through.

But, for now, he is happy and content. The room tilts back towards normal and with a slow smile he reveals what he knows, offers it up and finally placates her. She quietly approves and relaxes her grip, and as he breathes once more his mind spirals back to the beginning.

White slashed black, curls and lines form and dance, circles and dots wash into view. His fingers furious now, desperate to capture it all, to fill the void.

The words spill and dazzle, inspired by light, daubed in vivid colour.

He relaxes and calm descends.

And he types on.

This is not free

Reading time: < 1 min

Right. I’ve had it with you lot, it’s all take take take. Time to pay. £1 each will do. Leave it at the door as you leave. Thanks.

I am, of course, joking.

I know you lot are too tight to pay anything, don’t worry, I wouldn’t either.

But the thing is that I DO get paid for this blog. Not (just) via the adverts either. I get paid in the richness and kindess of your comments and emails, by the fact that I’ve been lucky enough to meet many of you and the startling revelation that you are all really nice in person too!

I only mention all of this to frame my next statement.

The internet, and the social networking aspects of it are not there to be leveraged. They are there to be participated in, and if you don’t choose to join in then, quite simply, you shouldn’t be surprised when you don’t get any benefits and you will continue to remain one of those people who don’t “get it”.

I could go on but I think that covers things broadly enough.

Why am I mentioning this now?

Because over the past 2 weeks I’ve received 3 separate requests for me to advertise something on this blog. No offer of payment just the presumption that I’ll happily promote their latest product for them, help gather ideas or content or photos for their book and so on.

Sometimes it doesn’t feel like 2009 at all. Don’t they get it yet??

President Obama

Reading time: 2 mins

obamaeyes

The United States of America has, in case you’ve been hiding under a rock these past couple of months, a new President. Bye bye Bush, hello “Change” and a big dollop of hope.

Like many others I’ve been a little swept up in the general goodwill that President Obama seems to carry with him, and whilst it is obvious that he is an intelligent and charismatic man, I’m not entirely convinced his perceived persona is fair.

It’s easy to forget, as most of us are slap bang in the middle of it, that the way we use the internet has changed in the past four years and whilst the way the Obama campaign used the internet is well documented I think there is a more subtle effect of their “internet aware” campaign that is glossed over. It’s not just about the money that they generated, they were also very smart at getting the word out. Call it soft marketing (I hesitate to use the word ‘viral’ here) but the fact remains that I’ve read and know more about President Obama than any previous President.

That may be partly down to the fact that I share many of his views, partly because he seems closer to my generation, or just because he seems like a smart, reasonable man. But the fact remains that word of mouth, via the myriad of social networks in which we all dip into, has been a driving factor in his campaign.

Given how internet savvy his campaign was, I’m certain I won’t be the only person looking at how his Presidency continues to leverage the benefits of being internet aware.

Bravo to the Obama web/marketing machine, and here’s hoping the man can live up to the hype (anyone else think we are setting him up for a fall already?). Time will tell but for now I’m keen to see what he’s made of, what decisions he takes (he’s off to a great start on that front already) and how patient the USA, and the rest of the world, will be.

And, if proof were needed, the Whitehouse blog is already up and running.