New logo for Wacom – yes, that trumpety thing floating about on the page – from the same people who created the London Olympic logo. If you ever get a proposal from Wolff Olins, RUN FOR THE HILLS!! (via)

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Maybe it’s too easy to criticize Wolff Olins after infamous London 2012 logo, but I really can’t see the point of Wacom’s rebranding.
There is a certain attempt to break away from corporate feel of previous logo, but result is too cheesy.
Typography is the best part of new logo, but I can’t call it neither exceptional nor outstanding – it is typical techy font that looks contemporary for this decade, but who knows how soon it will be dated?
The “color thing” is completely disgusting. It has awkward and static forms, and these gradients… I’m not a purist and I understand that with the rise of new media gradients and 3D-effects become more suitable for some identities, but the gradients here have unnatural look, like somebody’s first attempt after discovering gradient button in Photoshop or Illustrator.
I feel that WO designers had good intentions but failed to convey Wacom’s message.

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