I seen it I did. Right there on the gogglebox. At 7.42am. On Channel Four.

It was for Haze air fresheners (why do they call them that, they do anything but.. they fill your rooms with a cloying sickly sweet perfume that catches in the back of your throat).

Let me clarify it was for CHRISTMAS air fresheners. You too can have the scent of Christmas wafting delicately through your house. In October.

Nutmeg and clove anyone?