Putting Your Money Where Your Mouth Is: Closing the Loop in Content Strategy

A guest post by Noz Urbina, Mekon Senior Consultant and Congility 2011* Conference Chairperson * Keep reading for discounted and even free entry opportunity. The Hole in Holistic There’s an industry buzz about Content Strategy. But, in it, there’s a tendency to define Content Strategy as near synonymous with internet marketing strategy, or worse, clever web copy writing. There’s regularly an assumption that we’re talking about B2C mass-market writing where we’re trying to drive web conversions, ‘excite’ customers, and drive click-throughs. Although web marketing projects need content strategy, I don’t think that adequately defines the discipline. All dentists are doctors, but not all doctors are dentists. Content Strategy is in its adolescence, and the discipline is asking: Who are we? …

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A Super-Role for Technical Communicators?

Are you bored of all this talk of social media? Still not quite sure what it’s all about or why you should bother with it? What IS an Information Platform anyway? Maybe an eSeminar or two would help? As I mentioned last month, Adobe sponsored a supplement for the ISTC Communicator magazine, in which four very handsome* and wonderfully talented** gentlemen put forth their ideas and thoughts on social media in various guises. Caveat: I may be one of said gentlemen. Since then, Adobe has setup two eSeminars to allow each of us to expand on our articles and hopefully get some more excitement and buzz about social media into the Technical Communications industry. The first eSeminar took place on …

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Recently Read

Conference season is underway, with DocTrain and AODC recently finishing. As such there is a lot of great and interesting blog posts out there, some are catchup style so if, like me, you didn’t attend you can still get some nuggets of information from them. But the type I prefer are the ones which collate the various ideas and pull them together. So, with that in mind, if you only read one of the posts linked below, make it the first one. DocTrain Conference thoughts Tom chats to Noz Urbina from Mekon and starts to pull together some of the varied threads I’ve covered here into a vision of the future which, in my opinion, makes sense. It’s great to …

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