What do you not do?

When was the last time you looked at the things you don’t do? The reason I ask is that this very question is occupying my mind at the moment as I try to pull together both a content audit of what we have and a plan to create the things we don’t have. Which isn’t as easy as it may sound. There are three or four different departments involved in the audit, and from each I’ve asked the same two things: A list of all the content you currently have A list of all the content you would like to have With both lists in place, and understanding that some items in the first list may also need some rework …

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