I don’t have Uncle Ben, and I’m not Peter Parker, but the phrase “with great power comes great responsibility” is foremost in my mind at the moment.
Although, when I say “great power” I really mean “a tiny bit of influence, mostly exerted through Google’s search algorithms” but that’s not quite as catchy…
The thing is, I could write something here that is very complimentary and it could have a direct influence on the business that someone is running.
For example, I COULD list the failings of our current estate agent, and then when someone Google’d the company name they’d find my comments. But that would be wrong.