One more blog

      2 Comments on One more blog

This blogging thing seems to be catching on, so much so that my company will soon have a blog looking at industry specific issues and thoughts.

And yes, I’m one of the bloggers. I’ll link to it once it’s up and running (we are testing it at the moment) and provide a bit more information as well.

Feels a bit like I’m coming out of the blogging closet!

2 thoughts on “One more blog

  1. John Carraway

    My company is also considering a blog. I was wondering if you’d be able to share some of the strategy that you will use to make the blog successful. Will there be an editorial calendar? What are you plans for SEO/SEM? What metrics will you use to determine success? What resources are dedicated to the blog?

  2. Gordon McLean Post author

    All good questions John.

    We have a level of planning in place and an awareness of SEO/SEM needs, with a team of people from different areas of the company involved in writing blog posts.

    Can’t really so more than that at the moment, I’m sure more detail will be forthcoming once it’s up and running.

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