Globalisation is the cry, and in an ideal world I agree with a lot of the ideas set forth in No Logo (for example). Big corporations buying and selling everything, and forcing the little guy out of business etc etc. It IS a bad thing, independant shops can offer more than a retail chain, and ideally it would be a level playing field.
But I still sit at home in my Nike t-shirt, place my Adidas trainers on (one of) our IKEA coffee tables and sip my Starbucks. So that makes me an evil minion, right?