Cognificant

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The previously mentioned Honda ‘cogs’ advert is receiving a lot of attention today, not only did I read about it in Metro, it’s also featured on a couple of websites: Lights! Camera! Retake! (via A Blogs Life & Not so soft).

Seems like the whole thing was done in one shot (after 605 failed attempts) and with no digital trickery. All of which makes the whole thing even more impressive. (And yes, the tyres DO roll uphill, the article explains how!)