No Amazon Logo

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Tying in nicely with my current reading of her book No Logo comes the following article:AlterNet — Brand USA (via dooce).

The article highlights the inherent risk in trying to brand a country thats strongest claim at a ‘brand’ is it’s acceptance and celebration of diversity. The more I read about this kind of thing the further in I’m getting drawn.

It makes me wonder about my recent decision to ‘affiliate*’ with Amazon. I’m now very conscious that I don’t start adding book, music, or film mentions everywhere simply to try and ‘up’ my ratings. If you spot me doing it, please tell me. This shouldn’t have a big impact for you U.S. of A. folks though as my affiliation is with Amazon.co.uk.

* Star Trek has a lot to answer for – ohh that was assimilate wasn’t it